STEVIE JOURNEY /// RESUME

 Professional Experience

Digital Experience Consultant                           New York, NY                                                                       2024 - 2025

Provided digital consulting services to several confidential brands throughout 2024 spanning multiple industries, including hospitality, music, non-profits, and e-commerce.  

Key Contributions:

·      Site Development – Concepted and built custom websites from brand vision to launch, overseeing design, UX, copy, and platform execution to deliver polished, high-performing experiences. (Squarespace, WIX, Shopify)

·      Site UX Audits – Conducted in-depth reviews to identify usability issues and improve conversion pathways.

·      SEO Optimization – Boosted search visibility with keyword research, on-page SEO, and content strategies.

·      Social Media Strategy – Advised on engagement tactics, paid media, content planning, and audience growth.

·      Technical Advisement – Evaluated website performance, security, and best practices for digital infrastructure.

Elemis                                                              New York, NY                                                                      2022 – 2023

Luxury British skincare brand focused on scientifically tested aromatic and nutrient rich ingredients, subsidiary of L'Occitane en Provence.

 Senior Director, Omnichannel Digital Experience                   

·      Led the omnichannel digital technology and innovation strategy for the global Elemis brand, enhancing product offerings and user experience, driving CRM efforts, and contributing to significant revenue growth.

·      Built and developed a team to effectively support key markets and manage day-to-day issue resolution across the websites necessary for business continuity and driving consumer acquisition, engagement and retention.

·      Partnered with cross-functional teams to introduce technology empowering strategic CRM opportunities that drove e-commerce, retail, and spas businesses, - e.g. e-commerce auto-replenishment, a mobile-first virtual skincare consultation tool, and virtual selling capabilities to support talent-hosted live web events.

·      Led my team in utilizing data, customer insights, and market trends to uncover opportunities, craft consumer-focused business cases, and deliver actionable recommendations that significantly elevated the digital experience and strengthened brand engagement.

·      Orchestrated a comprehensive site audit and led the strategic vendor selection process to migrate e-commerce platforms with the goal of achieving an enhanced user experience and driving significant growth in customer acquisition, retention, and revenue.

Combe                                                             White Plains, NY                                                             2021 – 2022

Global brand leader in personal care with established brands such as Just for Men, Vagisil, and Seabond.

Director, Consumer Engagement                  

·      Developed and led the execution of Combe brand consumer engagement strategy, focusing on customer acquisition, retention marketing through paid media strategies, brand education, digital innovation, and omnichannel consumer experiences that drive loyalty and revenue growth.

·      Led the direct-to-consumer (DTC) business for Just for Men (JFM) and Vagisil, enabling YOY growth of the business while implementing a new non-promotional marketing strategy that emphasized education, value and efficacy to drive customer acquisition and retention.

·      Implemented a strategic e-commerce approach that divested in-house fulfillment, boosting revenue, profitability, consumer experience, and corporate focus through operational efficiencies.

·      Led the redesign of the JFM website that enabled seamless product and shade match, bolstered education and value through impactful content and digital experiences.

Equinox                                                            New York, NY                                                                 2018 – 2019

Industry leader in luxury fitness, wellness, hospitality, and lifestyle. Portfolio of brands includes Equinox, PURE Yoga, Blink Fitness, and SoulCycle.

Senior Director, Digital Innovation

·      Led the strategy and tech marketing and success of Equinox’s digital platforms with a focus on business performance, next wave digital experiences, and effective CRM marketing strategies emphasizing both member acquisition and retention

·      Partnered with marketing and tech to align digital initiatives with an ambitious revenue, acquisition, and retention growth strategy.

·      Identified the newest technologies and marketing landscape trends to drive in-house site development and innovation with a focus on maximizing lead generation, driving online sales, and meeting the functional needs of current and prospective members.

·      Product owner on Equinox Explore, a new travel business for Equinox, featuring immersive content and online booking capabilities.

 Estée Lauder Companies                                   New York, NY                                                            2008 – 2021

$11bn+ global leader in prestige beauty products including cosmetics, skincare, fragrance, and haircare across a portfolio of 25+ brands.

Global Retail Experience Team

Executive Director                                      2020 – 2021

·       Led the global relaunch of Estée Lauder’s retail experience app, integrating virtual try-on technology, tutorials, robust content, and exclusive launch highlights, while overseeing launch and training of new CMS across 30+ markets,

·       Pioneered the launch of an in-store, no-touch dispenser for Estée Lauder’s iconic Advanced Night Repair serum and led a global luxury fragrance initiative featuring cutting-edge scent diffusing technology, elevating the in-store customer experience.

Digital Technology & Innovation Group

Executive Director, Global Projects              2015 – 2018

Director of Digital Production                     2011 – 2015

Senior Producer                                          2011 – 2011

·      Led a team of producers managing all digital initiatives across Estée Lauder’s prestigious brands (Estée Lauder, MAC, Bobbi Brown, Aveda, Clinique, and Smashbox), ensuring top-tier execution and innovation in support of CRM-driven acquisition and retention marketing strategies.

·      Produced an array of cutting-edge digital projects across multiple platforms—experiential marketing, web, native app and mobile site development, messaging campaigns, and omnichannel initiatives—strengthening customer engagement and fostering a CRM-centric, consumer-first approach.

·      Spearheaded system governance to enhance project management and improve CRM efficiencies, driving operational excellence and supporting scalable, high-impact digital initiatives.

·      Pioneered innovation by developing next-level CRM initiatives, including Augmented Reality Virtual Makeup Try-on (Modiface, Perf Corp), advanced omnichannel digital experiences in NYC pop-up shops, interactive in-store displays, and AI-powered search tools—positioning brands as industry leaders and enhancing both customer acquisition and retention efforts.

·      Directed the development and global rollout of an online beauty consultation appointment booking tool, bridging the digital and in-store customer experiences across multiple brands and markets, further enhancing CRM integration.

·      Collaborated with brand teams to create CRM-focused proof of concepts and strategic roadmaps for new digital opportunities, aligning with partners to ensure feasibility, scalability, and successful implementation of key brand visions.        

EstéeLauder.com

Project Manager                                         2008 – 2011

·      Assisted in ideating and executing innovative campaigns and experiences, enhancing brand presence and driving engagement.

·      Strategically managed timelines, tasks, and team priorities for online campaigns and projects, overseeing the entire process from brainstorming and scoping to copywriting, creative development, engineering, QA, maintenance, and reporting/analytics.

·      Directed workflow of a diverse team, internal and external, ensuring efficient and effective talent allocation to maximize project outcomes.

·      Developed comprehensive project specifications, QA documentation, creative and functional wireframes, customer user flows, and test plans, ensuring seamless execution and high-quality deliverables.

 Digitas                                                              New York, NY                                                          2005 – 2008

Global marketing and technology agency, part of the Publicis group.

 Marketing Operations Manager                 

·      Successfully executed cross-channel marketing campaigns from inception to launch through daily interaction and management of various email, fulfillment, coupon and database vendors for a range of clients.

·      Wrote extensive direct mail and email vendor specifications that outlined the complete execution process of marketing campaigns, including detailed client data processing instructions and reporting requirements.

·      Managed schedules and timelines succinctly on all projects to remain within the approved marketing budgets.

Eclipse Direct Marketing                                   New York, NY                                                                      2004 – 2005

A leading broker of opt-in email and direct mail data for multi-channel campaigns.

Senior Account Manager

·      Developed detailed postal and email sales plans based on comprehensive audience targeting, and efficiently trafficked intricate campaigns with speed and accuracy.

·      Conducted detailed campaign budget analyses and post-deployment performance evaluations.

Education

Bachelor of Fine Arts – Longwood University, Farmville, VA